Today, no matter where we turn, new forms of advertising such as online ads and social media have permeated our lives. And yet more traditional forms of advertising, such as Promotional Products – are still going strong. Here are some of our reasons to continue that trend.
Stay in Front of Your Customer
If you don’t frequently remind your clients about you, someone else may come in and try to take your business. A simple pen or desk accessory is a great way to maintain communications while showing your clients that you appreciate their business all year round. And who doesn’t like free gifts?
Use Promotions to Increase Traffic
Trade shows are ideal venues for making an impression. Think ahead about building a trade show booth that reflects your brand image. Do you need a banner, tent, full trade show display? What take away will you be giving the customer to remind them that you are a vendor that they want to work with?
Re-Activate Inactive Accounts
Have you lost touch with clients? How about sending them a 3-pack K-cup with your logo on it asking them to ‘re-charge’ your business or ‘let’s grab a cup of coffee’? Something as simple as reaching out with a unique branded product can start up a conversation to grow your business
Improve Employee Relations
Employees who feel appreciated work harder. How about sending them a sleeve a branded cookies on their birthday? What about recognizing their work anniversary with a nice pen? How about a Bluetooth speaker, a fleece or wreath for the holidays? Small gifts go a long way to increasing employee moral
Launch A New Product or Services / rebrand
When you have something new to communicate, there is no better way than with printed material and branded merchandise. Letterhead, business cards, signage, apparel. It’s all in the mix and all used as tools to communicate your new product or brand to your client.
Whether you are in the marketing department, HR, a school or charity, branded goods are requirements for a successful event. A bag filled with apparel and merchandise will make your employees, customers, and team come back year after year.