Originally published on ProImprint
Most business owners lose sight of their January / first quarter promotions after spending too much time and effort on their holiday season promotions. It is not surprising that finally when the New Year is finally over business owners will be too exhausted or wasted up to think about their business promotion. So, the best thing would be to have a concrete business plan for 2017 first quarter before the festival and holiday season hype takes over. Take a look at the mistakes of the previous year and learn how to improve on those things by working out a promotional plan.
Early January is typically a sluggish time where not much marketing activities happen. So, why not make your marketing ideas for 2017 in place, allocate budget and chart out the marketing schedule in the first quarter itself. Many businesses allocate more budget for the last quarter and often overlook the first quarter completely.
Americans are famous for their short attention span, which means that they need to be reminded periodically about your brand. Opting for a low key first quarter promotional campaign will be a huge mistake as you may have to remind your customers that you are around and reintroduce your brand periodically as the year progresses.
January is a Great Time for Rebranding
January, the beginning of the year will make a great time for marketers planning rebranding and to highlight their business strengths. Promotional costs are typically less during the first quarter since fewer businesses will be active in their promotional campaigns, which means less competition for prime slots. This time of the year is great to position your brand in niche markets and to create more impressions in the minds of your customers and ensure the highest ROI. The first best impression about your brand in the early part of the year will prove to be beneficial as business owners need not introduce their brand again as the year progresses.
A strong foundation will help you to initiate a strong marketing campaign and help you reach the goals. So, make sure you have the right set of plans for January as it could lead to your most profitable year!
January Is A Time For You To List Out Your Business Plan
Unveil the business plan for the year for your customers and build a buzz about your brand by handing out appropriate custom gifts for your existing customers. Some of the items that can be considered include calendars, planners, notepads and pens among others. Every time your customers use these custom items they will be reminded of your brand message. Reach out to your existing customers, plan an email campaign to all your prospective leads and more and leave the very first best impression at the start of the year.