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National Clean Out Your Computer Day is coming up. Bet you never heard of that one, did you? There are national holidays, a national day or national month for everything. In fact, there are over a thousand national holidays, national weeks and national months. Add bank holidays and major religious holidays, and you have one crowded calendar! National days of observance have become trendy and popular in part because companies have learned to use them for marketing. Just look at social media. Judging from the hashtags for various food days, people days, pet days, medical condition days, military days or industry days — it seems like every single day is a national holiday or national day of observance on Twitter and Instagram. [Read more…] about National Holidays are a Great Marketing Tool for Small Business

I join the promotional products industry in my dismay over an article published by “Fast Company” magazine, which unfairly and inaccurately portrayed ad specialties as ”cheap conference swag” and went so far as to call for getting rid of promos altogether. Ironically, the writer started out by saying what all of us in the industry can agree upon: “I love a good tote bag, particularly if it’s from a brand I love. I have an NPR tote I got from a pledge drive. I confess that I canceled and re-subscribed to the New Yorker just so that I could get a new version of the tote that comes with membership.” [Read more…] about People Love Promos – Fast Company Aside

Any promotional product that is given away is technically a gift, but it’s elevated into the stratosphere during the holiday season. It’s an especially important time for distributors to come up with even more creative and memorable ways for clients to thank their customers, recognize employees and help them win new business. Carefully chosen gifts show the recipient you value the relationship and help reinforce the giver’s brand. [Read more…] about 6 Holiday Trends

Everyone loves golf as it offers a chance to step outside, breathe in fresh air and to relax with friends. The mere fact that 1 out of 6 people in America play golf regularly will sum up the popularity of this game. Businesses have been incorporating golf promotional products to reach out to over 25 million golf aficionados and their elite league. Now you can turn the passion of golf of Americans into effective marketing opportunities by hosting a golf event that will leave a lasting impression in the minds of everyone and not just the golf lovers.

[Read more…] about Tips for Using Promotional Products at a Golf Event

Businesses need promotional products as a cost-effective means of reaching out to more potential customers. Even established global players resort to this marketing strategy. For small businesses like startups, promotional products help cut their marketing budget and still draw people’s attention.

Promotional products have been in use for years. Right from new businesses to big enterprises, these giveaways are marketers’ favorite.

[Read more…] about 5 Reasons Why Promotional Products Are Crucial for Any Business